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Keeping old blog links working after moving to Framer
Every post you’ve published has an address that other sites, newsletters and search results point to. When the blog moves to Framer, those addresses change. Without redirects, every one of those links lands on a 404, and the search ranking those posts built up starts to fade.
What the old addresses look like
Each platform has its own pattern, and your Framer post will live somewhere like /blog/my-post.
| Platform | Old post address |
|---|---|
| Squarespace | /blog/2024/3/9/my-post |
| WordPress | /2024/03/09/my-post/ or /my-post/, depending on the permalink setting |
| Blogger | /2024/03/my-post.html |
| Medium | medium.com/@you/my-post-4ce83a7e81d0 |
| Ghost | /my-post/ by default; custom routes in routes.yaml can change it |
Some old addresses can’t be redirected from Framer, because they aren’t on your domain. That covers a blog on yourname.blogspot.com or yoursite.ghost.io, and stories on medium.com. For those, keep the old blog online with a note pointing to the new site. Redirects work when your blog used your own domain, which moves to Framer with you.
Where redirects live in Framer
Framer handles redirects under Site Settings, Hosting, Redirects, on the Pro plan and higher. Each redirect maps one old path to one new path.
For a handful of posts that’s quick. For a blog with a few hundred posts, typing them is slow and easy to get wrong: a missing slash or a date in the wrong format, and the redirect never fires.
Set them up before you switch the domain
The order matters:
- Import the posts into Framer and publish the blog pages.
- Add the redirects.
- Point the domain at Framer.
- Open a few old addresses, including one from the oldest year, and check each lands on the right post.
If you switch the domain first, there’s a gap where every old link is a 404.
Doing it in one step
Blog Import reads each post’s old address from the export file (Squarespace, WordPress, Blogger, Ghost) or the live WordPress site, and adds one redirect per post to your Framer blog path when it imports. It skips redirects that already exist, so importing again doesn’t create duplicates, and if two posts want the same new address, the second one gets -2 and its redirect follows it. For Ghost it uses the default /my-post/ address, because the export file doesn’t include custom routes, so check a few redirects if you changed them. Redirects need Framer Pro or higher; on other plans the plugin imports the posts and tells you redirects weren’t added. The newest 25 posts import for free.
The Framer pricing link on this page is our referral link. If you start a new Framer account through it, Framer pays us a share of the first year; the price is the same for you.